A Playbook for Amplifying Your Hotel’s Story on Social Media

Did you know that every minute of every day 100,000 tweets are sent, 684,478 pieces of content are shared on Facebook, and 3,600 photos are shared on Instagram ( These staggering numbers prove the point that a good story- aka a good photo- is shared over and over by different people online. Social media is changing the landscape of digital marketing, so it’s more important than ever for your hotel to be using this online stage to share your story. To help you navigate the social media game, we published this complimentary Playbook, which explains why social media is an ideal platform for amplifying your hotel’s story.

Playbook Social Media

It’s important to note that travel shoppers are using social media to research your hotel and book directly from your various accounts, like Facebook.  70% of travelers are using social media channels to share updates and photos while on vacation. Travel shoppers aren’t shying away from using social media, so it’s important you aren’t either!

Our Playbook outlines key elements that will help tell your hotel’s tale through the use of social media. This includes:

• Why it’s important to integrate social media into your hotel’s online marketing strategy
• How to identify your hotel’s story
• What makes a story “shareable” on social media
• Tips on how to engage with travel shoppers

So, don’t wait to download the Playbook to learn how you can tackle social media to benefit your hotel!


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