Best Practice Bootcamp, Session 8:
Make it Count
Like all marketing initiatives, it’s critical to remember that there isn’t a single silver bullet. You don’t measure the “last thing” a consumer does before making a booking and say that that was the reason the consumer chose you. Consider all of your marketing programs when evaluating your Return on Investment (ROI).
A partial list of general metric considerations may also include:
- increase in bookings
- increase in ADR before/after
- views of media
- site traffic
- time spent on website
- # of likes
- # of pins
Congratulations! You completed our Best Practice Bootcamp!
A few things to remember as you enter the New Year: Figure out your story: Think about location, style of property, staff/guests, experience, and positioning. Once your story is developed; ensure you’re using all of the visual merchandising tools available to you. SHOW, don’t just tell, in a way that compels people to take action. Optimize the experience for the consumer to ensure that they don’t “swipe you off the consideration list” because of a bad visual experience. Use visual content on your websites, social media sites and on all the channels you’re represented on to increase engagement, inspire sharing and boost sales.
Final Challenge: Keep up the good work by maintaining your image and consistently updating your online presence.