You have to really try to market the complete value of the experience that you are giving to the person that is staying in your hotel
I am hosting a webinar next Wednesday, Learn How to Tell Your Hotel’s Story on Social Media, and have two great speakers joining me! Lisa Horvat, VP Storytelling & Digital Strategy from Strategic Storytellers, Inc. as well as Adele Gutman, VP of Sales and Marketing at HK Hotels.
Meet Kimberly Basham. With 15 years in the hospitality industry Kimberly knows a thing or two about the importance of standing out against the competition. She’s effectively leveraging rich media and VBrochure to help her hotel boost visibility among travel shoppers, and that makes her our MERCHANDISING HERO!
By 2015 more people will access internet on mobile smart devices than computers. Think about what's going on, you have mobility, you have internet access, you have a camera and a video, you have a compass, you have a GPS.
Darlene Rondeau here. I’m looking forward to delivering the Keynote Presentation, How to Better Merchandise Your Hotel to Boost Bookings Online, at the HSMAI luncheon on Thursday, March 15 at Austin Ranch at Hilton DFW Lakes.
You need to get that message across and again make sure everybody is on board with that. Define it, share it and start online so you can garner those hotel guests.
Expert: Karen Plumb, Commercial Director at TripAdvisor Reviews are hugely influential for people making travel decisions; 86 per cent of travel consumers are influenced by reviews.
Discounting. Hoteliers do it way too quickly and frequently. But there are ways to avoid discounting when occupancy is down.
Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies.
In this episode, learn how to attract more attention to your TripAdvisor page and enhance your e-commerce activities