Courtyard by Marriott Jacksonville has Given Travel Consumers Something to Look At!

Meet Kimberly Basham. With 15 years in the hospitality industry Kimberly knows a thing or two about the importance of standing out against the competition. She’s effectively leveraging rich media and VBrochure to help her hotel boost visibility among travel shoppers, and that makes her our MERCHANDISING HERO!


The Property

The award winning Courtyard by Marriott hotel in Jacksonville at Flagler Center welcomes beach lovers and sports fans alike. The property is located just 10 minutes from downtown Jacksonville – home of the NFL Jacksonville Jaguars and the PGA tour – and 20 minutes from the beach.

Big beautiful beaches and big names in sports bring plenty of travelers to Jacksonville, Florida. But for Jacksonville hotels, this also means big competition. And in the fight to win the most guests, the Courtyard Jacksonville Flagler Center could go big or go home. General Manager, Kimberly Basham chose to go big.

Our Merchandising Hero

With a solid history of general management in major hotel chains across Florida, Kimberly Basham brings a wealth of experience to her role as General Manager at the Courtyard by Marriott Jacksonville Flagler Center.

With years of experience under her belt, Kimberly recognizes the increasing importance of using a variety of marketing vehicles to showcase a property.

The Strategy

The hotel traditionally used print media for a lot of their marketing efforts, but Bashman realized that they needed a strategy to help improve their online presence.

Basham’s goal was to improve visibility and conversions on their online channels and was convinced that a more compelling visual story could help. “Guests have many choices of where to stay when they’re away from home and a strong hotel story told through video,visuals and engaging narrative provides a true sense of what to expect when guests walk through the doors. Done well we can make their buying decision an easier one.”

When looking for a visually driven marketing tool to reaches travel shoppers across multiple online touch points, Basham found that VBrochure was the right fit to meet her needs.

The VBrochure Difference

I like the fact that VBrochure gives our hotel the ability to provide a consistent visual perspective among OTAs, travel research sites, and social media sites.

Through the addition of the VBrochure Facebook Apps to their Facebook page, Basham is able to translate the hotel’s story through descriptive text, video and pictures to an even larger audience and give consumers the bigger picture.

Their online presence has allowed them to reach a much broader audience with their hotel story. And when asked about the effectiveness of VBrochure, Kimberly says that she has seen a definitively big change since they have employed the service.

“I am confident that VBrochure has assisted our guests in making the decision to stay with us.”

To learn how VBrochure™ can maximize your property’s visibility across multiple channels with engaging multimedia and video presentations, book a Web demo with VFM Leonardo today and become a Merchandising Hero!

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