How can hotels find their story?

Diana Driscoll answers the question, “How can hotels find their story?”

“Take the time to create a story, get your staff together and the sky is the limit! You can be so creative here for example, is your hotel centered around its location, is that what drives people there? Is it the surrounding community or the culture? Is it based on music or the arts somehow? Is it a tech savvy hotel or is it an Eco-conscious green hotel? There really is just no end to what the possibilities are, but you need to get that message across and again make sure everybody is on board with that. Define it, share it and start online so you can garner those hotel guests.”

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