How can Hotels Listen to their Guests?

Josiah Mackenzie answers the question “How can hotels listen to their guests?”

“Listen to them in person, listen to them through the mail, through email, listen through social media, both direct messages and also what people are having conversations about on broader topics such as, your city or your segment in the industry. It is all about listening this is what differentiates mediocre social media and new media performance from the rock stars out there. People who really succeed are those who are listening. Set up a listening program first regardless of what your investment is. This is free and a very very low cost of how way to get engaged, but start out with listening.”

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