How Can Properties Tell A Consistent Story On Travel Channels?
One of the biggest challenge facing marketers is staying consistent – telling your story on every travel channel that travelers are using. And between your own website, OTAs, social and more, it can be difficult to tell a consistent story – but that’s what lets travelers build confidence and that’s what they expect.
Listen to Dimitri Gaucher, Senior Marketing Manager for Starwood Hotels & Resorts, explain the importance of knowing your audience and where they’re searching for travel and his tips on sharing your hotel’s story across multiple channels.
If you’d like to read the transcript instead, here’s what he recommends:
“You need to make sure you start with the beginning which is defining your hotel story. That’s a key best practice. You need to first gather insights about your customers and your market, clearly define what makes you stand out from your competition and then create content which supports the story and you need make sure that you consistently distribute this content using the same tone of voice, and do the same story across all distribution channels.”