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How can social media listening help you serve guests and sell?

Expert: Josiah Mackenzie, Director of Business Development, ReviewPro “There is a big opportunity for hotels on the social web today because consumers are using and taking part in public conversations to solicit information and advice from their social networks.

People are also leaving 24/7 digital data trails wherever they travel so there is really a wealth of information that we have to work with. But, as with any conversation we have to participate tactfully and by being helpful we will not only build community and build guest loyalty with these people but sales will inevitably follow.”

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