How to Determine Social Media Return on Investment

Social media has become a critical part of the hotel marketing mix. Not only does it foster two way conversations between hotels and their guests, it is also another platform for hotels to share their visual stories and attract more guests.

“Not that fan base is a direct indication of return-on-investment, but it is one way to track your social media success,” says Danielle Valenchis, Transient Sales Manager at North Point Hospitality in this VTV E-Marketing Minute. She suggests additional ways that hotel marketers can determine the ROI on their social media efforts.  Watch now!

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