Is Your Hotel Getting Lost in the Vast Sea of Sameness?

When merchandising a hotel online, a generic “one-size-fits-all” story about your hotel may seem like the logical way to go. It would allow you to provide information to all types of travelers, and in theory, will bring in the most bookings. Unfortunately, this strategy will leave you lost in the shuffle of the hundreds of other hotels in your area doing the same thing.

View Comments