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Mobile Insights for Hotel Marketers

Expert: Bill Keen, Director of Mobile Solutions, InterContinental Hotels Group (IHG)

In this special edition Hotel E-Marketing Minute IHG’s director of mobile solutions shares what hotels need to focus their mobile strategies on. Bill answers the following questions:

  • How are mobile devices (smartphones) being used throughout the guest journey?
  • How do smartphone and tablet usage patterns differ?
  • What do hotels need to focus their mobile websites on?
  • What else does the hotel industry need to know about mobile?

This video has been adapted from the Virtual Roundtable: Making sense of mobile and the multi-screen world

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