Social Media Story Telling Equals Sweet Success for Les Suites Hotel Ottawa

Meet Chris Pierce. Chris is a hospitality professional, with 15 years of industry experience. Today he’s the General Manager of Les Suites Hotel, Ottawa, and he’s brought the hotel sweet success with a strong online presence and social media strategy. His attention to ensuring a consistent and engaging online story for potential guests makes him a VFM Leonardo MERCHANDISING HERO!

The Property

When you stay at Les Suites Hotel, Ottawa, your experience is sure to be nothing less than sweet. With condominium sized suites, a prime location in the heart of downtown Ottawa, and a team of staff committed to exceptional service, this hotel has it all. Situated next door to great shopping at the Rideau Centre, steps away from many dining and entertainment options, and in close proximity to the Ottawa Convention Centre, government offices, and popular attractions –it’s the perfect location for business and leisure travelers alike.

Our Merchandising Hero

Chris Pierce, General Manager of Les Suites Ottawa, brings over fifteen years of hospitality experience to the table. He started his career in hospitality in Front Office Operations and then migrated towards Sales Management roles including Director of Sales & Marketing which finally brought him to his present role as General Manager.

His extensive experience in the industry has positioned Chris to become an expert in what it takes to run and market a hotel. His thorough understanding of his business has given Chris the ability to streamline his team’s marketing efforts with the assistance of VBrochure, which the team implemented two years ago. His attention to fully leveraging VBrochure to ensure a consistent and engaging online experience for potential guests – on all channels they’re searching – makes Chris a VFM Leonardo Merchandising Hero!

The Strategy

Understanding the importance of his hotels online presence, Chris allocates a majority of his marketing budget to online initiatives. To help streamline his online initiatives, and ensure a consistent message across online channels, he turned to VBrochure, as a perfect complement to his existing initiatives.

Chris knew that VBrochure’s functionality – which allows him to include rich media to displaying the unique aspects of his property, combined with descriptive text – would offer a winning visual experience for online travel shoppers, and help his hotel stand out.

The VBrochure Difference

 “VBrochure gives us the ability to ‘create our own hotel story’. Rather than just uploading pictures, it gives us the opportunity to educate potential clients on the value proposition of our hotel and provide them with an overview of what they can expect during their stay with us”

Beyond just creating a great hotel story, Chris understands the importance of getting that story out there everywhere online travel shoppers may be looking. “It’s important to ensure that our marketing message is displayed consistently everywhere travel shoppers are searching, including on mobile devices, and all key social networking sites”, says Chris.

To enhance his presence on Facebook, Chris turned to the VBrochure Facebook Apps Suite.The VBrochure Facebook Apps Suite is the ideal application to keep information current and attractive on this medium. It gives us the ability to engage Facebook visitors with a consistent hotel story.”

Facebook is a key social networking site that has become an undeniably powerful venue for hotels to connect with their customers. It’s a place where more and more consumers are meeting to peruse properties and communicate with each other and perspective hotels. Chris has capitalized on these new opportunities by communicating directly with his consumer base.

Chris has added four of the VBrochure Facebook Apps to his hotel’s Facebook Page, including the Hotel Details App, the Room Types App, the Meetings App, and the Special Offers App.









“Facebook compliments our online marketing efforts. We engage our Facebook followers with enticing special offers, and frequent updates about the hotel…we encourage the online community to ’like’ our page, and keep them informed on new product offerings.” And the efforts have paid off, with nearly 20% of his visual content views coming from Facebook alone.

When asked about the benefits of VBrochure, Pierce ascertains the results are undeniable.

“We’re certain that VBrochure has had a positive effect on our bookings. Overall online engagement is up on our website, on third party sites, and on Facebook, since implementing VBrochure”

When asked what words of advice he had for his peers, Chris kept it simple:

 “Partner with VFM Leonardo”.


Learn how VBrochure can help you create a visual experience that presents your hotel in the most appealing way online! Book a web demo!



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