Video as a storytelling medium gives the hospitality industry an opportunity to connect with guests in a dynamic and engaging way.
The power of watching a video is undeniable, it can connect with travel shoppers on an emotional level beyond what a still image can do.
Want to turn hotel website visitors into actual customers? Using video content on travel websites increases conversion by 80%.
Since visuals are processed 60,000x faster in the brain than text (3M Corporation and Zabisco), it’s no wonder that visual storytelling is the most effective way to communicate with consumers. Times have changed drastically, and there are more opportunities than ever to let your hotel’s story shine.
Visually merchandising to create interest and a striking impression in the minds of online travel shoppers can inspire them to choose your hotel over others.
Due to the competitive nature of the hotel market, it is critical that you take every opportunity to set your property apart from others online.