online hotel marketing
Over 27 million pieces of content are shared daily online. That’s a lot of sharing! The rise of content sharing via social media in recent years is something all hotel marketers should be paying close attention to. If handled correctly, social media and encouraging others to share your hotel’s story can be a very powerful way [...]
Social media is a major aspect in hotel marketing today, however maintaining a successful online presence can seem like a daunting task for busy hoteliers. We asked Daniel Edward Craig, Hotel Consultant, ‘is it best for hotels to outsource social media?’
A business traveler's needs and wants for a hotel are centered on what will make their trip as successful as possible. Functional features like complimentary Wi-Fi in their room, airport shuttle, express check-in and out are all important but business travelers want hotels that cater specifically to their needs – and catering [...]
With Facebook’s recent changes to Business Pages and its introduction of Timeline, it is clear that Facebook recognizes the need to give businesses the necessary features and functionality to connect with consumers through compelling visuals, interesting text and engaging Apps.
We are so excited to announce the launch of our new VTV Channel Virtual Roundtable – Your Guests are Social. Are You? Our very own Chief Marketing Officer, John McAuliffe, moderates this dynamic discussion that explores social media for hotels from all sides of the story – a leading social media company, a social media and [...]
Social Media has become a way of life; it is now the number one online activity according to comScore, and it is necessary that hoteliers create a social strategy that is common across all digital presences.
I am hosting a webinar next Wednesday, Learn How to Tell Your Hotel’s Story on Social Media, and have two great speakers joining me! Lisa Horvat, VP Storytelling & Digital Strategy from Strategic Storytellers, Inc. as well as Adele Gutman, VP of Sales and Marketing at HK Hotels.