Webinar Wrap-Up: Targeting the Bleisure Traveler

Bleisure travel isn’t entirely new. It’s a behavior that’s been around for some time. The difference now is that technology (largely, the internet + mobile) has made mixing business and pleasure easier.

A bleisure traveler is someone who may be on business, but takes time to visit the sites, go to a movie, or extends an extra day to meet up with friends in their visiting city. And of course, vice versa; Leisures will check their email throughout their trip, or hop on a web conference before they go to the beach for the day.

The educational content we shared in our webinar last week may have been surprising to some of you. Robert Cole, founder of RockCheetah, a hotel and destination marketing company discussed the subject from an industry perspective. Lennert de Jong, Commercial Director for citizenM, an innovative hotel development company talked about Bleisures from a property specific angle.

If you didn’t get a chance to attend, catch up here! We discussed:

  • What the blurring lines between business and leisure mean for hoteliers and storytelling techniques
  • Are you asking the right questions to target your guests effectively?
  • How to reach more hotel guests by being relevant, interesting and informative online

Watch the recording here or view the slides from the presentation below.

Plus, save your spot for our next webinar with Google Travel Industry Analyst Kathryn Galambos, who will discuss the results of the upcoming Google’s 2014 Traveler’s Road to Decision Study.

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