Who is a Bleisure Traveler and What Are They Looking for in a Hotel?

Today’s travelers often mix business and leisure, whether they’re conducting business on leisure trips or extending business for leisure time.

These new “Bleisures” are looking for the best of both worlds and I dived into this topic in our most recent webinar, Targeting the New-Ish Bleisure Traveler, with Robert Cole, founder of RockCheetah, a hotel and destination marketing company and Lennert de Jong, commercial Director of citizen hotels.

Learn about this important travel segment by watching this five-minute highlights video from the webinar.

Don’t want to miss a thing? Check out the full webinar recording and the slides from the presentation here.

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