The Two Major Content Challenges For Travel Channels

Third party booking channels, like Expedia & Booking.com, recognize that bookings are directly correlated to the quality and quantity of visual content. The problem is, how do channels get this visual content from the brands in an effective manner, and how can they use this content to curate personalized travel shopping experiences? Our Vice President of Global Sales, Milos Krsmanovic, reveals the various roadblocks that prevent channels from curating and presenting content that earns bookings.