How LUCID Content Manager works with your CRS: can it be better?

With technology at the heart of day-to-day hotel operations, hoteliers must build an interconnected distribution and marketing tech stack to reduce manual tasks and ensure a consistent story. Your story is what sells your hotel, and the way you tell that story is through content!

Sure, the cost of the room is important, but no one will book a property without taking a deep dive into the amenities and photos that go along with it.  The modern travel shopper visits dozens of sites across numerous days—OTAs, your website, managed travel sites and metasearch engines. It has never been more important to show consistency and value across the hundreds of direct and indirect channels that they may be searching.

Your Central Reservation System (CRS) is the back bone to that search: managing room inventory, rates, and bookings across all the sites guests are searching. But CRS’ just handle rates. What about the way you tell your story—your content? Hotels that combine a powerful CRS with LUCID Content Manager ensure their visual and textual content is sent to 460+ Channels, so those rates turn into heads in beds.

LUCID can sync with your CRS to increase the power of your distribution. We can build a direct connection between the two systems, harmonizing visual and textual assets into our system, normalizing them to meet channel requirements and delivering to hundreds of channels, in real-time.

One source of truth for all your content

When LUCID Content Manager syncs with your CRS, your distribution strategy becomes an automated masterpiece that eliminates hours of manual work and improves the consistency of any brand. The LUCID/CRS integration maps over 2,000 data fields—covering everything from photos, property information, rules and policies, room details, F&B, event spaces, and more—so your listings stay complete and consistent across every channel.

Gone are the days of manually updating content in multiple systems. Your team can now make one change in the CRS and have it automatically reflected in LUCID. From there, LUCID distributes the right information to 400+ travel channels, ensuring that guests and partners always see the most accurate and up-to-date version of your hotel.

Consistent Room Information = Consistent Bookings

It’s no secret that Room Types are the most important part of any hotel and yet, we often find that channels are displaying inaccurate details. By building an automated connection between LUCID and your CRS, hotels can feed every detail of each room type into LUCID, allowing our system to distribute accurate information alongside visual assets, in a package built for delivery to major OTAs like Booking.com and Expedia. That means your “Deluxe King” room type and its amenities are accurate everywhere, including:

• Name
• Size
• Number and type of beds
• View
• Style
• In room features
• Alternate Room Type Codes
• And more….

With LUCID, you get this level of detail for every feature of your property, including dining and event space, as well as policies and key marketing information. The result: cleaner data, more confident guests, and better conversion rates across all your distribution channels.

A smarter, simpler way to manage hotel content

By connecting LUCID Content Manager to your CRS, you’re creating a centralized, automated workflow that saves time, reduces manual errors, and keeps your brand consistent everywhere it’s seen. One update. One system. Universal accuracy.  When your CRS powers the data and LUCID powers the distribution, you’re not just improving the management of your listings, you’re setting the foundation for stronger visibility, smoother operations, and more bookings across every channel that matters.

Getting started is simple and the Leonardo Team is here to help.  Reach out to your Account Manager to learn how to get started and let LUCID do the rest.