Best Practices
5 Reasons Why Every Hotel Should Have Its Own Website
Having your own website is an exceptional way to showcase your individuality and put forth the best representation of your hotel online.
Hotel Social Media Strategies during COVID-19
As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. Hotels should be using social media to move the conversation online, and engage with your customers. Essential, up-to-date information about availabilities and travel [...]
Looks Matter for Corporate Bookings: What Hotels May be Missing on GDSs
When you break it down, hotel distribution is a complicated labyrinth of massive databases, each with its own purpose. Amadeus, Sabre, and Travelport (which includes Galileo, Worldspan, and Apollo), connect a database of hotel inventory to travel agents around the world. Travel agents and tour operators continue to make up a [...]
Maintaining Brand Integrity Starts with Technology: Secure Your Hotel Media Management
Great photography defines a brand. Beautiful photos show off the careful decisions your hotels made to look their best. Don’t put all that at risk by sharing hotel photos by email, Dropbox, or, even worse, USB key. There are asset management solutions specifically designed for the needs of the hospitality industry. When a [...]
The World’s Best Captions and Short Descriptions in Hospitality Marketing
Find out the best practices for writing captions and short descriptions for your online images in the hospitality industry.
Top 9 Takeaways from the 2018 HEDNA Global Distribution Conference
Members of our Product, Sales and Account Services teams had the pleasure of meeting with industry leaders to explore the distribution and technology landscape at HEDNA’s 2018 Global Distribution Conference in Lisbon, Portugal. Check out our top 9 takeaways from the conference that we believe can help hospitality companies be [...]
How You Can Make Sure Your Hotel Images are ADA Compliant
VScape helps hotel chains organize digital media assets for storage, retrieval and distribution to the world’s largest network of travel websites, their own brand sites, internal departments and third party vendors. Beyond just an asset repository, VScape provides support for key workflows, as well as content creation tools [...]
The Evolution of Vizlly: A Message from Our CEO
It’s been 2.5 years since we first launched Vizlly, our “multi-channel digital marketing system.” Vizlly was built on the premise that hotels could drive more direct bookings if they had a great hotel website – one specifically designed to convert. Well folks – we were wrong. Or, I should say, we were partially right.
Highlights from the Best Ever HSMAI Digital Marketing Conference
Highlights from HSMAI's annual Digital Marketing Strategy Conference in New York. From macro Trends, to SEO and social media, see what's shaping hotel marketing in 2017.
How to Leverage User Generated Content to Persuade Travel Shoppers
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.