Best Practices
The AI Age Is Here. Is Your Hotel Content Ready?
AI is rapidly changing how travelers discover, evaluate, and book hotels. Keywords and OTA listings are evolving as conversations, recommendations, and AI-powered personalized travel planning takes off. As these systems become more sophisticated, the quality of your hotel content matters. It’s the difference between a confirmed [...]
How LUCID Content Manager works with your CRS: can it be better?
With technology at the heart of day-to-day hotel operations, hoteliers must build an interconnected distribution and marketing tech stack to reduce manual tasks and ensure a consistent story. Your story is what sells your hotel, and the way you tell that story is through content! Sure, the cost of the room is important, but no one will [...]
Why Hotels Should List Area Attractions on Their Website (And 5 Tips to Do It Right)
Your hotel website isn’t a digital brochure. It’s your front door online and your chance to show off everything that makes your hotel unique. And one of those things is your specific location and nearby local attractions. Establish yourself as an expert at having an amazing time in your destination. Showcase area attractions on your [...]
How Hotels Can Leverage Google’s EEAT Principles to Boost Direct Bookings
In today’s online booking landscape, hotels need to do everything they can to stand out. A competitive hotel website establishes a strong online presence that is not only optimized to stand out in search results (better known as SEO) but also optimized for the user experience. Google evaluates websites based on Experience, [...]
What hotels need to know about Google Analytics 4
Google Analytics 4 (GA4) is the latest version of Google Analytics, the industry-standard tool for tracking and monitoring web traffic. This new version has a host of new features, but it’s an increasingly important topic for hoteliers and hotel digital marketers to understand because Google is discontinuing its older analytics tool. As [...]
Background videos for hotel websites: what you need to know and recommended sites
Visual content is essential to your hotel website. A picture sells a thousand room nights, and a video can do even more. Use videos on your hotel’s homepage to truly capture the essence of your property. Videos make a big impact. They go a long way to making your hotel’s site memorable during the early “discovery” phase, when [...]
Distribution spring cleaning: clean up your travel channel listings before the summer high season
Listen closely and you might hear that the birds are chirping and there are fresh buds on trees… That’s right, spring is here. It’s the time of year to knock the dust off and freshen things up around your home – and in your hotel marketing. It’s important to take stock of your listing on major travel channels at least once a year. [...]
Best Practices for Displaying Special Offers on Your Website
Special offers play a major role in your hotel website's overall complexion to help drive direct bookings. Here's how you do it properly.
5 Reasons Why Every Hotel Should Have Its Own Website
Having your own website is an exceptional way to showcase your individuality and put forth the best representation of your hotel online.
Hotel Social Media Strategies during COVID-19
As the travel industry reacts to COVID-19’s impact on tourism and hospitality, hotels’ focus must be on keeping lines of communication open with their guests. Hotels should be using social media to move the conversation online, and engage with your customers. Essential, up-to-date information about availabilities and travel [...]