Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
It’s a battle to capture the attention of your potential guests and social media is the trenches. Listen to Dimitri Gaucher, Digital Field Marketing Manager at Starwood Hotels & Resorts, as he explains the role multimedia plays in standing out on social media.
Darlene Rondeau, Leonardo’s VP of Best Practices, shares the value of storytelling and leveraging your hotel’s narrative to inspire and attract potential guests.