Targeting
Learn how to target your ideal guest and market to specific traveler demographics.
Top 9 Takeaways from the 2018 HEDNA Global Distribution Conference
Members of our Product, Sales and Account Services teams had the pleasure of meeting with industry leaders to explore the distribution and technology landscape at HEDNA’s 2018 Global Distribution Conference in Lisbon, Portugal. Check out our top 9 takeaways from the conference that we believe can help hospitality companies be [...]
What Are Long Tail Keywords & How Can They Drive Bookings?
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
Drive More Hotel Bookings with Intelligent, Personal Content
How do you create smart digital marketing campaigns that stand out from your competitors AND align with your revenue goals? Chris Regalado shares how psychographics and personalized content can help hotel marketers.
8 Ways to Drive Traffic to Your Hotel Website (Part 1)
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
6 of the Greatest Summer Ideas for Hotels
There are only four and some odd months of optimal weather and sometimes only one really epic vacation to plan. Here’s how you make sure it’s planned with your property.
3 Content Marketing Trends for Hoteliers
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here's 3 content marketing pillars to help frame your strategy.