Leonardo partners with OYO Hotels & Homes to enhance visibility for its hotel partners with customised media distribution solutions
- OYO partners with Leonardo to streamline, monitor and provide third-party booking
channels with high-quality digital content for its hotel partners
- With Leonardo, OYO hotels will provide accurate, up-to-date information to their
customers on OTAs and booking channels
OYO, the world’s leading technology and revenue growth platform for small hotels and homeowners, has partnered with Leonardo to provide high-quality hotel images to booking websites and OTA channels, increasing their distribution efficiency. As part of this partnership, Leonardo will be supporting OYO by building a custom API that connects to the company’s internal tools and enhances its existing content management system.
In the past several months, OYO has launched several initiatives for its hotel partners, and content management plays a critical role. The company has witnessed a 20%+ increase in the ranking of hotels on OTAs, websites post-on-boarding with Leonardo, which is directly proportional to high quality, exhaustive and accurate content. This has also improved customer and hotel partner retention, which is more than 90%+ globally. The partnership with Leonardo will enable OYO hotel partners to reach out to more travel OTA channels efficiently. By integrating with the company’s existing technology capabilities, Leonardo will drastically increase their distribution efficiency through this collaboration.
Commenting on the partnership, Abhinav Sinha, Global Chief Operating Officer & Chief Product Officer, OYO, said, “OYO’s technology provides comprehensive and unique solutions to hotel owners and operators that help grow their business. We are proud of our state-of-the-art technology, which distributes over 30 million content and price related data points daily across 30+ Distribution Channels where our hotels and homes are available for customers. Leonardo’s content distribution capabilities across 50+ online distribution channels will help us drive faster content updates and better experience for our customers and hotel partners. Our partnership with Leonardo represents our commitment to deliver continuous process improvement and revenue growth for our hotel partners.”
Paul Gillard, President at Leonardo Worldwide, said, “Our goal over the last couple of months was to work closely with the team at OYO to really understand their pain points and current processes. After we understood what those were and we agreed on the desired outcome, the end solution was easy to implement. For us, it’s not about making content distribution become one-size-fits-all basic solutions, so we focus on our customers’ specific need to solve content problems. We’re very excited to work with a unique brand such as OYO, which is focused on continuously enabling and empowering its hotel partners to grow their business, and we’re here to partner with them on content distribution strategy to enhance their partner experience.”
Leonardo’s technology is an add on to the core tech of OYO’s where it automates the sourcing, processing and delivery of hotel images to the key channels that company relies on most to generate bookings and revenue. This partnership will offer enhanced solutions that unlock more revenue-generating opportunities by seamlessly distributing images to booking channels for OYO hotel partners.
About OYO: Opening its doors in 2013, OYO is today the leading technology and revenue growth platform for 100K+ small hotels and homeowners across 800 cities in 80 countries, including India, the US, UK, Europe, Southeast Asia and the Middle East. For more information, visit www.oyorooms.com.
About Leonardo: Leonardo helps hotels attract more bookings and revenue and contributes to better travel experiences by making it easier for guests to select the hotels that meet their needs and expectations. Leonardo’s technology platform lets hotels, hotel chains and management companies showcase their properties and amenities across the web to drive more bookings and revenue. Leonardo has been a hospitality market leader for 20 years and has engaged partnerships with global hotel chains, leading travel websites and thousands of hotel properties. For more information about Leonardo, visit leonardo.com.