Members of our Product, Sales and Account Services teams had the pleasure of meeting with industry leaders to explore the distribution and technology landscape at HEDNA’s 2018 Global Distribution Conference in Lisbon, Portugal. Check out our top 9 takeaways from the conference that we believe can help hospitality companies be [...]
While Google AMP does offer many benefits for mobile websites in terms of speed, it can also be very limiting when it comes to user experience and integrating industry specific features. So the question is, “is AMP the right choice for a hotel website?”
The way we think about search engine optimization could change dramatically as voice searches rise in functionality and popularity. Hotel marketers need to start preparing for the inevitable and become more familiar with voice searches, their potential impact on SEO, and how to optimize their websites for them.
Vizlly takes a scientific approach in order to guide travel shoppers to your booking engine, reduce booking abandonment and increase revenue. Here’s how.
Sojern recently teamed up with Google to analyze search and booking trends for US hotel guests. Here are 4 top insights from the report.
Mobile is impacting every stage of the travel-shopping journey and it’s time for hoteliers to pay attention. 24% of online travel bookings in the United States are now made on mobile. To ensure your hotel is part of the consideration set, it needs to cater to the needs of mobile travel shoppers.
We outline the features of a great mobile website for hotels, why Google cares so much about mobile, and how to tailor your mobile content to drive more bookings.
In an attempt to improve the browsing experience on mobile devices, Google will begin penalizing mobile websites with intrusive pop ups on January 10, 2017.
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
The difference between a mobile compatible website and a mobile optimized website continues to be a source of confusion.