Being part of a chain offers many advantages to hotel owners; name recognition, access to established loyalty programs, more booking channels, and marketing resources. But even with all these benefits at your disposal, there are still things you can do to drive more direct bookings for your hotel – initiatives which complement [...]
Your hotel images are the one feature you can really control on OTA sites. They are the single most important way to convey your unique story and become part of a traveler’s consideration set. Learn what hotel images travel shoppers want to see the most, and how a digital brochure can help you serve up the right content on [...]
Your hotel website is your digital storefront, and your content is the warm greeting to visitors. Learn how to craft compelling web content that motivates travel shoppers to book. See the highlights from our webinar.
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Driving organic traffic to your hotel website is important, but driving quality traffic should also be a priority. By tweaking your SEO strategy to focus on long tail keywords, you’ll be able to drive more quality website traffic that is more likely to convert.
Storytelling can help you get more business through your website, and it's not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
Content marketing has the ability to turn travel shoppers into bookers. We break down the term and show you how it can make a difference for your property.
Darlene Rondeau, Leonardo’s VP of Best Practices, shares the value of storytelling and leveraging your hotel’s narrative to inspire and attract potential guests.