Find out the best practices for writing captions and short descriptions for your online images in the hospitality industry.
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Three characteristics of today’s consumers: One, the consumer is very value driven. You can see just in the rise of usage of things like daily deals, private sales and show rooms.
The difference between a mobile compatible website and a mobile optimized website continues to be a source of confusion.