To get the best results, Revenue Managers should be working in unison with their Director of Sales & Marketing (DOSM), or whoever is responsible for marketing at the property level. However, many hotels tend to separate these teams and their corresponding responsibilities, resulting in a lack of communication that could be [...]
Your hotel website is your digital storefront, and your content is the warm greeting to visitors. Learn how to craft compelling web content that motivates travel shoppers to book. See the highlights from our webinar.
We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
Storytelling can help you get more business through your website, and it's not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.