Search Engine Marketing
Cut a Larger Slice of the Booking Pie: How PPC for Hotels Competes with OTAs, a Conversation with Md Nizam Uddin
PPC for hotels can be a powerful tool to generate revenue and brand visibility. In search engine marketing, PPC, or pay-per-click advertising, is a method and strategy where you pay to reach the top of search results. The basic system is simple: you “bid” on a keyword (e.g., hotel near LAX airport) to show your hotel ads in [...]
Product Updates
Introducing: In-app Reports. The data you need to take your distribution strategy to the next level
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