User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.
Even as technology changes, marketers are still making effective use of fundamental marketing principles like storytelling.
I recently came across the golden nugget of visual storytelling for hotels, brought to our attention by Josiah Mackenzie’s article titled Short Films for Storytelling: Why Oliphant Wants to Take Hotel Video to a New Level.
Storytelling can help you get more business through your website, and it's not hard to get started. Woody Hinkle shares how he did it for Sunset at the Palms in Negril, Jamaica.
You can't drive direct bookings if nobody can find your website. See our 8 tips for making your hotel website more discoverable in search engine results. Part 1 of our two-part series.
Joey Egan, VP of Marketing at Leonardo, shares his best practices for building a high-performing hotel website - one that drives direct bookings.
Excite and inspire travel shoppers with the oldest form of communication: visual storytelling.