OTA commissions are a thorn in every hoteliers side, but exactly how much are they costing you? See the numbers and our tips for how to drive more direct bookings.
Content marketing has the ability to turn travel shoppers into bookers. We break down the term and show you how it can make a difference for your property.
Excite and inspire travel shoppers with the oldest form of communication: visual storytelling.
Here are the DOs and DON'Ts of creating and designing an effective hotel website.
There are only four and some odd months of optimal weather and sometimes only one really epic vacation to plan. Here’s how you make sure it’s planned with your property.
Darlene Rondeau, Leonardo’s VP of Best Practices, shares the value of storytelling and leveraging your hotel’s narrative to inspire and attract potential guests.
Having enticing descriptions accompanying your visuals make your hotel positively stand out to travel shoppers online.
The hotel ecosystem is colliding head on with the digital world. These new trends are unbelievable.
One of most powerful fundamentals in understanding how to market any product or service is to focus on why your company does what it does.
Content marketing is an essential part of any hotel’s digital marketing strategy. But where should you be focusing your attention, and how can you make content creation more manageable? Here's 3 content marketing pillars to help frame your strategy.