While Google AMP does offer many benefits for mobile websites in terms of speed, it can also be very limiting when it comes to user experience and integrating industry specific features. So the question is, “is AMP the right choice for a hotel website?”
As 2017 comes to a close we continue to look back at the year that was. For hoteliers, the world of digital marketing is constantly evolving. New threats and opportunities are popping up as companies try to get a leg up on the competition. We’ve compiled 5 of the most important digital marketing trends from 2017 that hoteliers [...]
As the holiday season approaches, we’re recapping the top 10 articles of 2017 on the Vizlly blog. Our data reveals where hoteliers’ priorities lay in terms of digital marketing this year. From improving their website and presence on third-party booking channels, to getting more value from Facebook, it’s clear that hotel [...]
Airbnb’s success, in no small part, boils down to its ability to leverage technology to create a superior digital experience; one that reflects evolving consumer behaviors. There is no reason why hoteliers can’t offer the same experience to travel shoppers, but while Airbnb is investing in destination value propositions, hotels [...]
Hotels are no longer just competing with other hotels in their comp set, they’re also competing with Airbnb. Check out our new Infographic, which highlights the explosive growth of Airbnb over the last 10 years and its growing threat to the hotel industry.
Download this eBook to learn what Airbnb is doing differently to win over traveler shoppers, and 4 best practices to improve your hotel's digital experience and win more bookings.
Check out this Infographic for a snapshot look at the impressive rise of Airbnb over the last decade, and how it’s changing the hospitality industry as we know it.
When hunting for a hotel, travel shoppers want to ensure they’re getting the best deal, and a special offer can be just the incentive they need to make a booking. If you are a branded property, you already have access to special offers developed by your brand. But to truly stand out in your local market, you also need some [...]
The way we think about search engine optimization could change dramatically as voice searches rise in functionality and popularity. Hotel marketers need to start preparing for the inevitable and become more familiar with voice searches, their potential impact on SEO, and how to optimize their websites for them.
When travel shoppers begin planning a trip, the first thing they want to learn about is the local area. This will help determine what kind of accommodation they need, and what their selection criteria will be. Your hotel website should demonstrate your local knowledge and expertise. Learn how to create website content that's [...]