Blog
How a Vanity Website Decreases Customer Confusion
Customer confusion occurs when a consumer is unsure of a purchase because they did not fully understand the product or service. This may lead to shoppers ignoring options that are hard to follow even if they’re the best option based on their needs. In the context of hotels, travel consumers swamped with different booking [...]
Top Amenities to Display on a Hotel Website
Hotel guests have different needs depending on, among other things, their reason for travel, their destination, and their length of stay. Hotels meet these needs by providing various amenities depending on their scale and target audience. For example, a resort may offer an on-site spa, or a hotel across the street from a [...]
How to Attract More Corporate Travelers To Your Hotel in 2019
Today’s business traveler is browsing for potential hotels both through company booking tools and organic search. With annual global business travel spend expected to reach $1.6 trillion by 2020, there’s a large opportunity for your hotel to capture part of this weekday-focused market. Today’s business traveler is browsing for [...]
How This Resort Rebranded And Grew Revenue In New Markets
The Briars Resort & Spa has been welcoming guests to the shores of Lake Simcoe near Barrie, Ontario since 1942. After operating for many years as a family-focused resort, the Briars recently rebranded and began targeting couples and business travelers as well. We spoke with Bob Law, Resort Manager at The Briars Resort & Spa, [...]
Hotel Backlinks Ideas You Can Get Started on Today
When your hotel is thinking about your SEO strategy, you have to look beyond your own website. Optimizing the content and the coding of your website is just the first step to climbing to the top results in Google. The next step in your SEO strategy is building the number of links from other websites to your hotel’s website. For [...]
5 Ways To Market Your Hotel During The Holidays
With the holidays fast approaching, it’s time to start thinking about your hotel’s seasonal marketing initiatives. A recent study by Reuters found that 107.3 million Americans traveled over 50 miles throughout the holiday season in 2017. Whether these travel shoppers are visiting long-distance family members or enjoying a [...]
6 Ways To Leverage Your Hotel’s Instagram Account
Along with your hotel website, Instagram has quickly become one of the best ways to tell your property’s unique story. Images are a great way to create incentive for guests to book their stay with you and to foster customer loyalty. What makes your hotel special? Find out what guests enjoy most about your hotel, be it the [...]
Does My Hotel Website Need an SSL Certificate?
As of this year, web browsers have begun labeling any website without an SSL certificate as “Not Secure.” What does this mean for your hotel’s vanity website? As data security becomes increasingly important to the everyday user, the solutions to a securing your experience across the web have to adapt. Previously, an SSL [...]
Spotlight on Leonardo’s Vizlly Customer Success Team
Vizlly, our hotel website + SEO solution, is helping thousands of hoteliers increase revenue by driving more qualified traffic to their website, and converting this traffic into guests. But, Vizlly is more than just a hotel website. Every Vizlly customer has a dedicated team of digital marketing experts to ensure their [...]
Content Experience Lessons the Travel Industry Needs to Hear
With so many options for travel shoppers available, hotels and the hospitality industry must market the experience of staying with them or engaging with their brand. To stand out, name recognition or value is simply not enough. Our marketing team headed to CONEX, a three day conference organized by Uberflip to hear from [...]