How You Can Make Sure Your Hotel Images are ADA Compliant
VScape helps hotel chains organize digital media assets for storage, retrieval and distribution to the world’s largest network of travel websites, their own brand sites, internal departments and third party vendors. Beyond just an asset repository, VScape provides support for key workflows, as well as content creation tools [...]
Meltdown and Spectre Vulnerabilities: What You Need to Know
What hotels, chains, and channels need to know about the recent Meltdown and Spectre vulnerabilities.
The Evolution of Facebook: What Hoteliers Need to Know to Be Successful
Download this eBook to learn how to optimize your Facebook page and posts to reach a wider audience, and how to turn social media engagement into direct bookings.
The Rise of Airbnb: How Hotels Can Fight Back
Download this eBook to learn what Airbnb is doing differently to win over traveler shoppers, and 4 best practices to improve your hotel's digital experience and win more bookings.
The Rise of Airbnb
Check out this Infographic for a snapshot look at the impressive rise of Airbnb over the last decade, and how it’s changing the hospitality industry as we know it.
32 SEO Terms Every Hotelier Needs To Know
You probably already know that SEO is important for your hotel, but you might want to better understand the terms used by SEO experts so that you can ask the right questions.
Why You Need Localized Special Offers on Your Hotel Website
When hunting for a hotel, travel shoppers want to ensure they’re getting the best deal, and a special offer can be just the incentive they need to make a booking. If you are a branded property, you already have access to special offers developed by your brand. But to truly stand out in your local market, you also need some [...]
Drive More Direct Bookings With a Localized Experience on Your Hotel Website
When travel shoppers begin planning a trip, the first thing they want to learn about is the local area. This will help determine what kind of accommodation they need, and what their selection criteria will be. Your hotel website should demonstrate your local knowledge and expertise. Learn how to create website content that's [...]
How to Attract Guests Online with Killer Visual Content
Visual content: When it's good, it's great for marketing a hotel online. When it's not, it doesn't do anybody any favors. In fact, it can discourage travel shoppers from booking. After price and location, photos play the biggest role in influencing the guest's booking decision. Learn how powerful visuals can help you win more [...]
The State of SEO in Travel: 13 Eye Popping Statistics
To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.