Best Practices for a High Converting Website: A Look Book for Hoteliers
Today’s travel market is highly fragmented. Travel shoppers can book hotels through a plethora of online channels. But none is more powerful (or more profitable) than your hotel website. Your hotel website is your digital storefront; the place people come to in search of more information about your property. You’ve got one shot [...]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Booking abandonment is a real issue for the travel industry. As many as 81.6% of online travel bookings are abandoned, worth an estimated $1.78 trillion! In this article, we outline 3 things you can do right now on your hotel website to improve purchase intent and drive more direct bookings.
The 2nd Leonardo Hackathon: Ideas to Take Us Next Level
Last week, Leonardo employees competed in our second Hackathon. The 7 teams competing were tasked with creating ideas that either improved the performance of our products and processes, or increased the flexibility of Vizlly-powered websites. See what they came up with.
Hotel Marketer’s Playbook for Creating, Managing and Measuring a Website
In this hotel marketer’s playbook, you’ll learn how to build a high-converting website that works, along with how to track and optimize its performance.
Highlights from the Best Ever HSMAI Digital Marketing Conference
Highlights from HSMAI's annual Digital Marketing Strategy Conference in New York. From macro Trends, to SEO and social media, see what's shaping hotel marketing in 2017.
A Beginner’s Guide to SEO for Hotels
In this beginner’s guide to SEO, we lay out what you need to know to ensure travel shoppers reach your website when they’re searching for their next trip.
Are You Driving Social Media Traffic To Your Website? How UTM Parameters Can Help Track It
Is your social media strategy driving traffic to your website? And how much of this traffic is converting into direct bookings? UTM parameters are a great tool for tracking both these things, and uncovering what content is working for you.
How to Leverage User Generated Content to Persuade Travel Shoppers
User Generated Content (UGC) helps build trust and authenticity with travel shoppers. In this article, we explore why UGC is such a powerful tool for hotel marketers, how hotels are using it, and how to integrate it into your website to drive more engagement.
Building a Winning Social Media Strategy – Insights From Our Webinar
We had so many questions roll in from our audience during January's webinar, "How to Build a Winning Social Media Strategy," we couldn't answer them all! Guest speaker, Greg Bodenair, has kindly taken the time to answer some of them in this article.
Webinar Recap: How to Build a Winning Social Media Strategy
In our latest webinar, we were joined by Greg Bodenair, Area Marketing Manager for Kimpton Hotels of Boston & Cambridge, to get the scoop on how to build a winning social media strategy with trackable ROI.