Guest reviews can do so much more for your property than provide travel shoppers with insights about what to expect – they can help you tell your story and allow you to set expectations exactly how you want them.
In preparation for the New Year we have created a special edition of our Hotel E-Marketing Minute where asked eight industry figures to answer the question, what should hotel marketers be focused on in 2013?
The travel shopping journey is not much different than that of a consumer shopping for a new pair of shoes online. In fact, it is almost identical. So what can hoteliers learn from successful online retailers? Plenty.
Live Webinar – Engage at Every Stage: What Hotel Marketers Can Learn From Successful Online Retailers
Travelers are in search of informative, engaging, interactive experiences. And just like online retailers, hotels that meet these demands have the potential to drive sales and compel shoppers to click the ‘book now’ button.