The travel industry boasts one of the most complex digital landscapes out there when it comes to consumer browsing and purchasing behavior. So how does your hotel stand out and win more bookings? Alan Young, Co-Founder of Puzzle Partner, shares his tips (and tools) to help.
If you’re ready to up your review game, here’s a collection of tried and true advice, research and statistics on best practices for online reviews.
This is part two in a four-part blog series exploring how to leverage the power of guest reviews to tell a better story to travel shoppers.
Guest reviews can do so much more for your property than provide travel shoppers with insights about what to expect – they can help you tell your story and allow you to set expectations exactly how you want them.
There's nothing surprising about the importance that reviews hold over the travel shopping journey, but how can you leverage these reviews and drive bookings for your property?
Did you know that 80% of travelers say TripAdvisor reviews make them feel more confident in their travel decision? We spoke with TripAdvisor to find out how you can make the most of online reviews.
You can use your guests' online reviews to your advantage - as part of your hotel's story.
Great service is always as it has been, but what it has done is raised the stakes. So the costs of providing a negative experience are much higher, but so is the value of providing a positive experience.