This 5-minute video gives insight on defining the Bleisure traveler, who they are and what they’re looking for in a hotel.
This week’s Superstar Storyteller is the Hilton Garden Inn Atlanta Downtown, and they've done an excellent job of highlighting a strong attribute: location.
OTAs are used for more than just booking travel. Travel Shoppers are looking for inspiration and destination planning on OTAs as well.
The 2012 Traveler reveals Google’s latest findings and observations of the travel shopping journey. It includes new and interesting insights about how leisure and business travelers are researching and booking trips and how travel search is changing as mobile adoption rates continue to grow.
Consumer markets know and understand that consumers typically fall into unique segments that shop and buy based on different needs.