Why would I use a Technology Company instead of a Digital Agency?
Technology has changed hotel marketing. Choosing a technology vendor over a digital marketing agency solves key troubles that hoteliers face when managing their online presence and marketing opportunities.
5 Reasons Why Every Hotel Should Have Its Own Website
Having your own website is an exceptional way to showcase your individuality and put forth the best representation of your hotel online.
Hotel Marketing on Travel Channels During COVID-19: Content Strategies for a Strong Recovery
Hotel brands will need to take a multi-pronged approach to recovery. Investing in marketing – which expert analysis shows is key to strong, lasting post-recession growth – means focusing on your presence across direct and indirect channels. On your direct channels, where hotels have more control, we recommend open communication [...]
Breaking Down the Hotel Room Type to Build the Future of Hotel Bookings
Hoteliers could learn a thing or two from airlines when it comes to selling inventory. When travelers book a flight, they have more choice than ever. Airlines have moved to attribute-based selling, which allows travelers to customize the flying experience. Before arriving at an airport, you can upgrade your seat to a premium [...]
Maintaining Brand Integrity Starts with Technology: Secure Your Hotel Media Management
Great photography defines a brand. Beautiful photos show off the careful decisions your hotels made to look their best. Don’t put all that at risk by sharing hotel photos by email, Dropbox, or, even worse, USB key. There are asset management solutions specifically designed for the needs of the hospitality industry. When a [...]
The World’s Best Captions and Short Descriptions in Hospitality Marketing
Find out the best practices for writing captions and short descriptions for your online images in the hospitality industry.
How to Keep Hotel Marketing On Track During a Renovation
Hotel renovations are a huge component of running a hotel. The end results are always worth it, but to get there, a hotel has to go through months of adjustments which affect the guest experience. You don’t want to have your online reputation and reviews affected by a temporary renovation. Use PR basics to get ahead of the [...]
SMX West Takeaways: Earn Google’s Trust, Optimize Your Hotel Website for Voice Search
Our Search Marketing Manager, Md Nizam Uddin, attended SMX West conference in San Jose and left with some key takeaways for hotels and SEO. Search engine algorithms are always changing. Our SEO team is constantly researching and trying new methods to stay on top of trends and keep our hotel customers at the top of Google. [...]
Webinar Recap: How to Rank Higher on Google in 2019
If you missed our webinar on how hotels can use SEO and organic traffic to increase direct bookings, don’t worry! We’ve gathered together some of the highlights in this webinar recap. Our speakers, Oscar Mazariegos, Nizam Uddin and Warren Wheatley, covered what SEO is, why hotels should use SEO to optimize their online [...]
A Look at SEO Trends in 2019 for Hotels
SEO is constantly changing. Hotels looking to harness the power of organic traffic must keep on top of the steady stream of search engine trends and updates. In 2019, Google will continue changing the way it reads, indexes, and presents content to travel shoppers. Our team of SEO researchers at Leonardo are continuously [...]