The Importance of Multimedia for Hotel Recovery: Amadeus LinkHotel and Leonardo Expand Partnership
Petar Popov, Head of LinkHotel, Hospitality, Amadeus In a time where we’re all living with so much uncertainty, having the right people and partners by your side is more important than ever. As hoteliers globally feel the impact of COVID-19, we know that a crucial element during the various stages of recovery is visibility. With [...]
Optimize Your 2021 Budget in the Age of Furloughs
As we head into the end of 2020, most hospitality companies are setting their 2021 budgets and strategies. It’s a forecasting period unlike any previous year in the travel industry. With lasting economic uncertainty, every hotel brand is facing unique challenges. Following the 2008 recession, Harvard Business Review analyzed [...]
How a hotel website helps independent hotels win direct bookings
As an independent hotel, you may feel like it’s difficult to compete with large brands. Brands heavily invest in digital marketing campaigns and loyalty programs to try and build brand loyalty with travel shoppers. However, a 2018 study by Oracle found that 70% of leisure travelers do not have a preferred hotel brand that they [...]
Displaying Reviews on Your Site Helps Develop Consumer Trust
Price is no longer the only factor travel consumers consider when booking a hotel. People will often research a hotel’s reviews before making a booking. By providing a review feed on your website, you will allow potential guests to see an unbiased representation of your hotel without having to check external sites such as OTAs, [...]
How a Vanity Website Decreases Customer Confusion
Customer confusion occurs when a consumer is unsure of a purchase because they did not fully understand the product or service. This may lead to shoppers ignoring options that are hard to follow even if they’re the best option based on their needs. In the context of hotels, travel consumers swamped with different booking [...]
Top Amenities to Display on a Hotel Website
Hotel guests have different needs depending on, among other things, their reason for travel, their destination, and their length of stay. Hotels meet these needs by providing various amenities depending on their scale and target audience. For example, a resort may offer an on-site spa, or a hotel across the street from a [...]
How to Attract More Corporate Travelers To Your Hotel in 2019
Today’s business traveler is browsing for potential hotels both through company booking tools and organic search. With annual global business travel spend expected to reach $1.6 trillion by 2020, there’s a large opportunity for your hotel to capture part of this weekday-focused market. Today’s business traveler is browsing for [...]
How to Prepare Your Hotel for New Photography
While Google AMP does offer many benefits for mobile websites in terms of speed, it can also be very limiting when it comes to user experience and integrating industry specific features. So the question is, “is AMP the right choice for a hotel website?”
The Evolution of Facebook: What Hoteliers Need to Know to Be Successful
Download this eBook to learn how to optimize your Facebook page and posts to reach a wider audience, and how to turn social media engagement into direct bookings.
The Rise of Airbnb: How Hotels Can Fight Back
Download this eBook to learn what Airbnb is doing differently to win over traveler shoppers, and 4 best practices to improve your hotel's digital experience and win more bookings.