The Importance of Multimedia for Hotel Recovery: Amadeus LinkHotel and Leonardo Expand Partnership
Petar Popov, Head of LinkHotel, Hospitality, Amadeus In a time where we’re all living with so much uncertainty, having the right people and partners by your side is more important than ever. As hoteliers globally feel the impact of COVID-19, we know that a crucial element during the various stages of recovery is visibility. With [...]
Optimize Your 2021 Budget in the Age of Furloughs
As we head into the end of 2020, most hospitality companies are setting their 2021 budgets and strategies. It’s a forecasting period unlike any previous year in the travel industry. With lasting economic uncertainty, every hotel brand is facing unique challenges. Following the 2008 recession, Harvard Business Review analyzed [...]
How a hotel website helps independent hotels win direct bookings
As an independent hotel, you may feel like it’s difficult to compete with large brands. Brands heavily invest in digital marketing campaigns and loyalty programs to try and build brand loyalty with travel shoppers. However, a 2018 study by Oracle found that 70% of leisure travelers do not have a preferred hotel brand that they [...]
Displaying Reviews on Your Site Helps Develop Consumer Trust
Price is no longer the only factor travel consumers consider when booking a hotel. People will often research a hotel’s reviews before making a booking. By providing a review feed on your website, you will allow potential guests to see an unbiased representation of your hotel without having to check external sites such as OTAs, [...]
How a Vanity Website Decreases Customer Confusion
Customer confusion occurs when a consumer is unsure of a purchase because they did not fully understand the product or service. This may lead to shoppers ignoring options that are hard to follow even if they’re the best option based on their needs. In the context of hotels, travel consumers swamped with different booking [...]
Top Amenities to Display on a Hotel Website
Hotel guests have different needs depending on, among other things, their reason for travel, their destination, and their length of stay. Hotels meet these needs by providing various amenities depending on their scale and target audience. For example, a resort may offer an on-site spa, or a hotel across the street from a [...]
A Look at Vizlly’s Compliance with the Americans with Disabilities Act
The Americans with Disabilities Act (ADA) requires that all commercial companies, including hotels, have an accessible website. An accessible website should provide reasonable design for users with visual, hearing, and mobility impairment. For example, a mobility impairment might include the inability to use a mouse or limited [...]
How Resorts Can Benefit From A Vizlly Website
Travel shoppers looking to plan their next resort getaway have one goal in mind: to find the perfect place to enjoy their hard-earned vacation. These types of travel shoppers are not as budget-conscious as other markets may be and are more likely to select a property that will offer them a unique experience. When trying to [...]
How to Keep Hotel Marketing On Track During a Renovation
Hotel renovations are a huge component of running a hotel. The end results are always worth it, but to get there, a hotel has to go through months of adjustments which affect the guest experience. You don’t want to have your online reputation and reviews affected by a temporary renovation. Use PR basics to get ahead of the [...]
SMX West Takeaways: Earn Google’s Trust, Optimize Your Hotel Website for Voice Search
Our Search Marketing Manager, Md Nizam Uddin, attended SMX West conference in San Jose and left with some key takeaways for hotels and SEO. Search engine algorithms are always changing. Our SEO team is constantly researching and trying new methods to stay on top of trends and keep our hotel customers at the top of Google. [...]