The Rise of Airbnb
Check out this Infographic for a snapshot look at the impressive rise of Airbnb over the last decade, and how it’s changing the hospitality industry as we know it.
32 SEO Terms Every Hotelier Needs To Know
You probably already know that SEO is important for your hotel, but you might want to better understand the terms used by SEO experts so that you can ask the right questions.
Why You Need Localized Special Offers on Your Hotel Website
When hunting for a hotel, travel shoppers want to ensure they’re getting the best deal, and a special offer can be just the incentive they need to make a booking. If you are a branded property, you already have access to special offers developed by your brand. But to truly stand out in your local market, you also need some [...]
Drive More Direct Bookings With a Localized Experience on Your Hotel Website
When travel shoppers begin planning a trip, the first thing they want to learn about is the local area. This will help determine what kind of accommodation they need, and what their selection criteria will be. Your hotel website should demonstrate your local knowledge and expertise. Learn how to create website content that's [...]
The State of SEO in Travel: 13 Eye Popping Statistics
To win more direct bookings, you need to drive more website traffic. And for that to happen, your website needs to be “discoverable” by search engines. We’ve compiled the following Infographic to help you understand the true impact of SEO in the travel industry today, and where to focus your SEO efforts.
Best Practices for a High Converting Website: A Look Book for Hoteliers
Today’s travel market is highly fragmented. Travel shoppers can book hotels through a plethora of online channels. But none is more powerful (or more profitable) than your hotel website. Your hotel website is your digital storefront; the place people come to in search of more information about your property. You’ve got one shot [...]
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Booking abandonment is a real issue for the travel industry. As many as 81.6% of online travel bookings are abandoned, worth an estimated $1.78 trillion! In this article, we outline 3 things you can do right now on your hotel website to improve purchase intent and drive more direct bookings.
Hotel Marketer’s Playbook for Creating, Managing and Measuring a Website
In this hotel marketer’s playbook, you’ll learn how to build a high-converting website that works, along with how to track and optimize its performance.
A Beginner’s Guide to SEO for Hotels
In this beginner’s guide to SEO, we lay out what you need to know to ensure travel shoppers reach your website when they’re searching for their next trip.