Blog
Machine Learning: How Google is Helping Hoteliers Get Smarter with Search
Google's advancements in data collection & machine learning can help hoteliers get in front of the right people, at the right time, with the right message. Read this excerpt from Jennifer Wesley, our webinar guest speaker last week, to learn more.
Webinar Recap: Smart SEO Strategies to Drive Direct Bookings
In our recent webinar, we were joined by Jennifer Wesley from Google to discuss smart SEO strategies to drive direct bookings. Learn how the rise of mobile is reshaping the travel shopping journey, how machine-learning can help you better target travel shoppers, and strategies to get your website ranking higher in search engine [...]
Do You Own Your Website Domain? The Common Mistake Made by Hoteliers
Your website domain is incredibly valuable to your hotel. It’s a part of your intellectual property, essential to your digital marketing, and helps drive revenue through direct bookings. Because it's so valuable, you can't afford to entrust someone else to purchase it for you. Here's what can happen if you do...
3 Tips to Reduce Booking Abandonment on Your Hotel Website
Booking abandonment is a real issue for the travel industry. As many as 81.6% of online travel bookings are abandoned, worth an estimated $1.78 trillion! In this article, we outline 3 things you can do right now on your hotel website to improve purchase intent and drive more direct bookings.
Search Strategies to Protect Your Branded Keywords
When it comes to SEO, hotel marketers may consider what long-tail keywords they want to rank for, but overlook the importance of protecting their own branded keywords as well. In this article, we explain how to “protect your base” and rank strongly for your own branded keywords. Because if you don’t, your competitors will.
Does Social Media Help My SEO?
Many things impact your search rankings, but what role, if any, does social media play? In this article, we examine how social media impacts your SEO strategy and how to use it to drive more direct bookings.
Where You Might be Losing One-Third of Potential Guests in Your Funnel
In 2017, Sojern, in partnership with Google, released a joint study titled “From Search Engine to Booking Engine: Sojern’s 2017 Hotel Report” that takes an unprecedented look into the path to hotel bookings in the US. One of the most interesting findings in the report centers around hotel lead time and when to start actively [...]
2017 Travel Website Behavior Study: Key Findings That Impact Your Hotel Website
It’s time to invest in your hotel website. Findings from a 2017 Travel Website Behavior Study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel. In fact, it’s more influential than Word of Mouth (#2), OTAs (#3) Search Engines (#4) and Review Sites (#5). [...]
Search Engine Marketing for Hotels: Making Sense of Organic and Paid [Webinar]
To drive more bookings at a lower cost you need to increase the amount of traffic to your hotel website. To accomplish this, you need a comprehensive search strategy that includes both organic and paid search initiatives. In this article, we recap some discussion points from the webinar, and how to approach your own search [...]
The Science Behind Vizlly and How to Drive More Bookings at a Lower Cost
Vizlly takes a scientific approach in order to guide travel shoppers to your booking engine, reduce booking abandonment and increase revenue. Here’s how.