Check out our New Hotel E-Marketing Minute with Glenn Haussman, Editor-In-Chief, Hotel Interactive and Adjunct Professor, NYU. He answers "How can hotels avoid discounting"?
You have to really try to market the complete value of the experience that you are giving to the person that is staying in your hotel
Discounting. Hoteliers do it way too quickly and frequently. But there are ways to avoid discounting when occupancy is down.
Changes in travel shopper behavior are driving hoteliers to revisit their marketing strategies.