seo
What you need to know about ADA for hotel websites in 2024 and beyond
The American Disabilities Act (or ADA) was passed in 1990, long before websites were a twinkle in most hoteliers’ eyes. Most hotels know what they need to do to make their on-site premises accessible, but the digital world is not nearly as straightforward. The small print is vague because, as written, the Act itself does not [...]
How Hotels Can Leverage Google’s EEAT Principles to Boost Direct Bookings
In today’s online booking landscape, hotels need to do everything they can to stand out. A competitive hotel website establishes a strong online presence that is not only optimized to stand out in search results (better known as SEO) but also optimized for the user experience. Google evaluates websites based on Experience, [...]
Glimpsing into the Future of AI and Google Search
Digital Marketing Manager at Leonardo, Rahul Kandi shares what hotels need to know about AI and Google Search Over the past several years, Google has been working to integrate AI technology into its search space. This new innovation became the next big thing for Google. On May 10th, 2023 Google introduced their own ‘Search Generative [...]
Why would I use a Technology Company instead of a Digital Agency?
Technology has changed hotel marketing. Choosing a technology vendor over a digital marketing agency solves key troubles that hoteliers face when managing their online presence and marketing opportunities.
Best Practices for Displaying Special Offers on Your Website
Special offers play a major role in your hotel website's overall complexion to help drive direct bookings. Here's how you do it properly.
5 Reasons Why Every Hotel Should Have Its Own Website
Having your own website is an exceptional way to showcase your individuality and put forth the best representation of your hotel online.
How content accuracy and consistency impacts revenue: A Q&A with Fred Bean
Our research shows that consistent, accurate content is more important than ever. The demand to travel is building, and potential travelers need to trust that the information they’re finding online is up to date with the latest information at their destination. Keeping travel channels up to date has long been a pain point for [...]
Our technology partner has swept top categories at the 2021 HotelTechAwards for the second year in a row
We’re thrilled to say that our technology partner, Bookassist, has claimed the top spot in three categories at the 2021 global HoteTechAwards. Leonardo partners with Bookassist to build high-converting websites for hotel properties and brands. This year, Bookassist took home the coveted spots as the #1 Best Digital [...]
3 ways vanity websites help hotels recover faster from COVID-19’s tourism impact
Based on expert analysis, a balanced marketing mix is key to maintaining rates while steadily increasing occupancy as travel recovers from COVID-19. Keep public rates high and discount on opaque channels that won’t tarnish your brand. As part of that marketing mix, read our strategies to audit and improve travel channels. Your website, [...]
Why you should choose Leonardo as a Bookingsuite Webdirect Alternative
You’ve likely heard that BookingSuite is discontinuing their website platform services. All customers will have access to the content management system until November to download their website. It’s essential for anyone with a BookingSuite website to transfer that site sooner rather than later. Having your website go down for [...]