seo
Ten Blog Content Ideas for Hotels During COVID-19
Your hotel blog is normally all about amazing reasons to visit your area and stay at your hotel. We know that hotels may be struggling with figuring out what to post as they figure out their COVID-19 marketing strategy. Here are ten blog ideas to add to your content calendar. If you don’t have a blog – or don’t have the time to [...]
Local marketing for hotels’ COVID-19 recovery
Analysis of how hotels flourished after previous recessions consistently shows that marketing is an essential tactic to avoid slashing rates and boost occupancy quickly. Hotels need to balance cutting costs with marketing investments. But the next step is deciding where to invest in marketing. The specific segments, traveler [...]
Digital Marketing for Hotels During COVID-19: Off-Page Content and Paid Marketing
As we’ve shared in recent blogs, marketing efforts have a proven track record of helping hotels recover in a post-recession and post-crisis landscape. In a previous post, we shared marketing strategies designed that promote direct bookings and indirect bookings when the travel industry inevitably recovers. The content on your [...]
Hotel Marketing During COVID-19: A Direct Booking Content Strategy
Analysis of previous post-recession recovery strategies demonstrates that hotels and brands that focused on a marketing approach – instead of cost or rate cutting – rebounded better and faster. At this moment, in the heart of the global crisis, we understand that it is hard to come up with a marketing strategy. That’s what [...]
Our technology partner swept 4 categories at the 2020 HotelTechAwards
Leonardo recently partnered with Bookassist, a fellow Jonas Hospitality Company, to take our website solutions to the next level. We work with Bookassist, using their content management system to build dynamic, conversion-driven hotel websites. We are very excited to share that Bookassist, took the #1 spot in all four [...]
Cut a Larger Slice of the Booking Pie: How PPC for Hotels Competes with OTAs, a Conversation with Md Nizam Uddin
PPC for hotels can be a powerful tool to generate revenue and brand visibility. In search engine marketing, PPC, or pay-per-click advertising, is a method and strategy where you pay to reach the top of search results. The basic system is simple: you “bid” on a keyword (e.g., hotel near LAX airport) to show your hotel ads in [...]
Meet the new Vizlly: The next evolution of Leonardo’s website solution is here
Since the launch of our Vizlly hotel website solution over five years ago, we’ve helped thousands of hotels across North America drive more direct bookings and revenue. Now, we’re taking our solution to the next level. We’re happy to announce that we’re re-launching Vizlly with enhanced technology and additional services. When [...]
How a hotel website helps independent hotels win direct bookings
As an independent hotel, you may feel like it’s difficult to compete with large brands. Brands heavily invest in digital marketing campaigns and loyalty programs to try and build brand loyalty with travel shoppers. However, a 2018 study by Oracle found that 70% of leisure travelers do not have a preferred hotel brand that they [...]
How a Vanity Website Decreases Customer Confusion
Customer confusion occurs when a consumer is unsure of a purchase because they did not fully understand the product or service. This may lead to shoppers ignoring options that are hard to follow even if they’re the best option based on their needs. In the context of hotels, travel consumers swamped with different booking [...]
A Look at Vizlly’s Compliance with the Americans with Disabilities Act
The Americans with Disabilities Act (ADA) requires that all commercial companies, including hotels, have an accessible website. An accessible website should provide reasonable design for users with visual, hearing, and mobility impairment. For example, a mobility impairment might include the inability to use a mouse or limited [...]