Your hotel website should be your most profitable and successful booking channel. If it’s not, then you may be focused on the wrong things.
In our recent webinar we looked at 4 hotel marketing trends you need to be focused on in 2017.
If you missed our Digital Marketing Summit for Hoteliers last month, you missed a doozy. We've rounded up 14 of the best quotes from the event. See what struck a chord with hotel marketers everywhere.
The travel shopping journey begins by searching for travel inspiration. In this phase, consumers are open-minded about their travel options, which is a prime opportunity for travel brands to make an impression.
In 2016, OTAs accounted for 41% of gross hotel bookings in the United States, 69% in Europe and 64% in Asia Pacific (Skift, 2016). These are big numbers and add up to big commissions in order to fill rooms. See the insights from leading hotel marketing experts on how to win back more direct bookings from the OTAs.
The travel shopping journey doesn’t end once a booking is made. In fact, as many as 85% of travelers decide on activities only after arriving at their destination. It’s important to provide information on your website that helps guests build their itinerary once they arrive.
The “mid-funnel” phase of the travel shopping journey is murky and complex. Travel shoppers are jumping from site to site, researching the right dates, flights, accommodation options and activities during their trip.
Google’s latest algorithm change now rewards mobile-friendly websites with higher rankings. This webinar outlines how to build a successful mobile website; one which satisfies Google and drives direct bookings for your property.
Get ready to learn the best SEO practices on keywords, content, domains and URLs. The key to your SEO strategy is just a click away.